Architect turned XR-chitect, Alex Coulombe has been creating theater (and theaters!) for over a decade. A consummate adopter of emerging tech, in 2013 he began utilizing virtual reality to help Fisher Dachs Associates design new venues around the world. This led to helping existing venues such as the NYC Park Avenue Armory previz their live shows, including Kenneth Branagh's Macbeth (2014), and then spinning off a full XR creative studio, Agile Lens, in 2016.

In 2018 he helped assemble a diverse coalition of theater artists and technicians to study the most effective means of developing live VR performances, spanning topics from genre selection to avatar stylization to methods for audience engagement and retention. The results of these studies led to collaborations on a number of pieces, including the Venice Film Festival’s very first live VR show viewable around the world, Loveseat, as well as the world's only ongoing live VR theater festival, OnBoardXR, which premiered in its first iteration at HERE Fest in October 2020 and was included in SIGGRAPH 2021. Alex's newest venture, Heavenue, is a platform designed to immerse audiences interactively in high-fidelity live performances across a variety of devices (including VR) using cutting-edge cloud computing. The first production was a new take on Christmas Carol in partnership with Actors Theatre of Louisville in December 2021.