Areito Echevarria is an Academy Award winning artist and researcher with over 21 years of Visual Effects experience. His passion is for storytelling and world building approached through the lens of computational design.

As a Senior Lecturer in the School of Design at Victoria University of Wellington, he specializes in procedural content generation and generative systems for cinema, games and virtual worlds. Areito’s research explores the intersections between creativity and computation, and examines ways in which the artist’s intent can be encoding into procedural systems to generate form, function, meaning and emotional response.