Joanne Popinska is a Polish-Canadian XR director and producer. She is a co-founder of Infinite Frame Media, a documentarian, and sociologist, with a Ph.D. in Film Directing (specialization: VR) from the Polish National Film School. By using the latest technology and various narrative techniques, she is continually exploring how to get audiences' attention and how to evoke empathy and interest from different perspectives. She dedicates her creative vision to developing meaningful conversations around complex topics such as human rights, animal rights, and the environment.